About Us

Alif Collections Brand History

Every story begins somewhere. Ours begins with a single letter — Alif.

Alif is more than just the first letter of the alphabet.
It’s a symbol of beginnings, of identity, and of soulful simplicity.
It was born from the belief that fashion should not just be worn  it should be felt, understood, and remembered.

In a world full of noise and trends, Alif stands for clarity —
For those who seek meaning behind what they wear.
For those who find beauty in less, elegance in culture, and power in quiet confidence.

Our journey started not in a factory, but in a thought:

“What if every outfit told a story?”

And so, Alif was born —
A brand that blends modern design with cultural roots, and minimalism with meaning.

What We Do?

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Frequently Asked Questions

Yes! Alif Collections offers return shipping labels for customers. Using return shipping labels is the recommended way to return your item to Alif, as you will be able to track your return and receive your credit much more quickly than if you were to send your return back yourself.

Return shipping labels can be purchased for 250/-  if you are returning a single item or for 1000/- if you are returning multiple items. Return shipping labels can be purchased and all returns can be submitted in our Returns Portal.

Yes we offer exchanges also and we welcome you to return your item(s) by mail in accordance with our Return Policy by using our online returns portal and repurchasing any available item(s) on our site.

  • Items must be unworn, unwashed, and have original tags attached and returned in their original packaging.
  • We are not liable for any return packages that may become lost or stolen in-transit. Please keep your proof of postage and/or return tracking number when shipping back your returns.
  • All returns must include an order packing slip or return invoice from Online Return Portal that clearly indicates which items are being returned. If this is not filled out correctly, your return may experience issues in processing.
  • Damaged, defective, or incorrect items must be reported within 14 days of delivery.
  • Return drop-offs are not accepted at our DC or corporate office.

Alif Collections Team Members

ASHHAD MASOOD

ASHHAD MASOOD

Founder & CEO
ATIF ROUF

ATIF ROUF

Co-Founder & Financial Manager
HAMZA KHAN

HAMZA KHAN

Co-Founder & Fashion Designer

WHY CHOOSE US

Timeless Elegance, Crafted Just for You

At our atelier, every design is more than just clothing — it’s a work of art. We blend tradition with modern style, ensuring each piece reflects grace, quality, and individuality. From the first thread to the final stitch, your outfit is crafted to make you feel confident, comfortable, and unforgettable.

 

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